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Perfect your blonde and create hard to achieve tones such as platinum and beige with WELLA colorcharm Permanent Liquid Toners.
Create gorgeous, lasting color with WELLA colorcharm’s catalog of Liquid & Gel Permanent Colors.
Get the look of a boss in gloss, with WELLA colorcharm’s full lineup of Demi-Permanent tones.
Capture and create any tone with WELLA colorcharm’s collection of fully intermixable semi-permanent PAINTS.
Achieve remarkable lift and gorgeous results with WELLA colorcharm Lighteners and Cream and Clear Developers.
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